Happiness Refill

A Conceptual project to Coca Cola Company.

Coca-Cola launches the Happiness Refill, a machine that releases credits for mobile phones

This never before seen Coke machine is being installed in the Coca-Cola Concept Store on Copacabana beach, in Rio de Janeiro. The Happiness Refill appears to be a modern-looking Soda Machine, but it isn’t. Instead of a cup, the consumer presses his mobile phone against the tap to receive data credits for free internet navigation (IMs, Facebook, Twitter, websites, etc) on a exclusive Coca Cola mobile browser. In Brazil, free wi-fi spots are not common, and most young people have pre-paid phones. It provides a new way for the brand to reach out to a generation that wants to be connected every breathing minute of the day. After all, for young people, happiness means being connected.

First time the dispenser machine goes to Copacabana store! Nice view ;)

First time the dispenser machine goes to Copacabana store! Nice view ;)

First test of the mobile browser

The dispenser “under the hood”

First well succeeded interaction between browser and dispenser